If you feel like updating your website is too much of a chore, then forget about SEO altogether! Yeah you read that correctly. With the most recent SEO updates from Google, Yahoo, and BING – content is your absolute top priority for fitness marketing SEO. If you are not going to commit to keeping your website content fresh, you might as well throw in the SEO towel now because you don’t stand a chance!
1. Millions of times a day search engines are crawling websites for new content and indexing and ranking that new content accordingly. If there is no new content on your website for the spiders to read when they crawl it, then there is nothing new for them to index. Let’s say you ranked well in one month for the keyword “Chicago Personal Trainer.” Now let’s say there are 100 personal trainers vying for ranking with that keyword and some of them are new content. What do you think happens to your ranking? You guessed it… it’s going to fall faster than an egg from a 10 foot tall chicken! A website with fresh, unique content are the search engine’s best friend!
2. Not all content is created equal! Assuming you’ve committed to keeping your website updated with fresh content and you kinda sort understand fitness marketing SEO, let’s make sure you’re producing content that is going to support your goals. Posting an article about the concert you went to over the weekend or the movie you just saw isn’t going to help. Referring back to our example, if your goal is to rank well for “Chicago Personal Trainer” then the content you share regarding that should support it. Perhaps it will be an article about a new bootcamp class your hosting or your review of a new nutritional supplement you’ve tried. The search engines are smart and they associate the content of the website with the domain, the keywords, the sites linking into it as well as the site linked from it!
3. If they are not your words, they won’t help you. This is one of the biggest mistakes I see clients making when trying to get a grasp on their fitness marketing SEO. Do not copy someone else’s blog posts or information! The search engines know what content is original to those domains. Not only will duplicate content NOT help your SEO efforts, it will hurt them because your site will quickly be devalued by the search engines as non original. If you see an article online that you feel would be helpful and well received by your website’s audience, take the time to write it in your own words and view point. No only will you have an original piece of content, but it will likely be more targeted to your specific audience.