“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’And so they go on a journey of discovery: about a product, a service, an issue, an opportunity. Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”— Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivaKi
SEM (Search Engine Marketing) and PPC (Pay Per Click) marketing strategies are some of the most useful online tools for your business! They offer the opportunity to acquire customers, leads, or interest from people at the very moment they are looking for it!
Over 80% of consumers search online before making a decision to buy!
Google Adwords, MicroSoft AdCenter, and Facebook AdManager give you the ability to set budgets of your choosing, and you only pay for those ads that are clicked on!
Using highly targeted ads and relevant landing pages (where your customer will be directed after clicking) help determine what your cost will be.
To get the most from you budget, it is important to have a strategy in mind before you begin.
The Marketing Hoe is a Google Certified Advertising Partner and an approved agency in the Google Engage Program.
Growing Tip: Plant these seeds with careful planning. After about 2-3 weeks, you’ll begin to see growth.
Expertise Level: Intermediate to Advanced
Contact us to explore more ways to get the most out of your SEM / PPC efforts.